The companion to the anonymous flow. Here the diver already has a MyPADI account, so we segment by where they stalled after signing in, not by how they arrived. Same two lanes: the top lane is the live Release 1 (Nov '26) flow; the bottom lane parks the later touchpoints. Because MyPADI is a Secondary (saved/wishlist) surface for Potential Divers in R1, the live lane is deliberately lean — the personalisation and win-back that make a logged-in view powerful are CDP-dependent and sit in the parked lane.
Has purchased and is working through eLearning (e.g. Open Water eLearning) but isn't certified yet — one of PADI's seven canonical authenticated types, and the highest-commitment, highest-intent pre-cert state of all. They've already paid in. The job is to carry momentum from eLearning into the in-water training that completes certification, before drop-off sets in.
⊳ Conversion: convert active eLearning → booked in-water training (complete the Open Water Diver certification)Created a MyPADI account — saved a destination, started a booking — but never completed it. The warmest pool PADI owns: a known, opted-in intent sitting idle. The job is to turn that latent intent into a first booking.
⊳ Conversion: convert saved/latent intent → first booked Open Water Diver courseHas a logged Discover Scuba Diving experience in MyPADI and is deciding whether to commit to certification. The highest-intent Potential Diver of all — they've been underwater and liked it. (A DSD isn't a certification, so they're still pre-cert — the bridge between Potential and New Diver.) The job is to ladder the try-out into an Open Water booking while motivation is high.
⊳ Conversion: ladder DSD → Open Water Diver